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Search results for “loyalty programme”
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Alibaba’s Fliggy and Hilton integrate membership systems
03/28/2021
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9:33:39 PM
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The cooperation between Fliggy and Hilton connects online and offline business to create convenience and comfort for travelers.
Data with Destiny: 2021 hotel sourcing can be a gamble unless you put your chips on analytics
03/24/2021
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7:08:28 PM
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With uncertainty ahead, it’s no wonder that hotel sourcing can feel like a game of roulette.
For hotels the future is branded. Or is it?
03/24/2021
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6:17:49 PM
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American hotels have been jumping on the branding wagon since 1952. Could consumer behavior changes from the epidemic and ever-evolving online search turn the tide?
Huazhu Group forms joint venture with Sunac China
03/23/2021
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10:58:52 AM
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The joint venture company, named Yongle Huazhu Hotel & Resort Group, is formed with a total registered capital of RMB 50 million.
Accor rebrands and launches a new loyalty program
02/22/2019
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6:02:59 PM
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Accor spends $700 million a year on sales and marketing while Marriott spends $4 billion and Hilton more than $2.2 billion, Accor intends to catch up with what competitors spend.
Deutsche Hospitality CEO: Finding the right partner in China is important
03/15/2021
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10:48:55 PM
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The German hotel group plans to quintuple its hotel portfolio by 2025, partly through mergers and acquisitions.
Isn’t it time the OTAs fix their Member Rates?
01/24/2021
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9:15:24 PM
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It causes a huge disadvantage for independent hotels trying to generate more “book direct” business, since they usually do not have the lowest rate available on their own direct channels.
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